If you have a high ranking website it is more likely that patients will be able to find you when they are looking to address their dental needs. To achieve a top position in a Google search results list you need search engine optimisation or dental SEO. You need to speak to an award-winning digital dental marketing team who can put together a dental SEO campaign for you. Dental SEO takes time. You do not get immediate results. You need to build trust and credibility and provide patients with good user experience every time they visit your website, so that they are encouraged to come back, find out more about you and eventually be encouraged to address their dental needs with you.
Keyword research
Dental SEO is a system of techniques and strategies that help you climb up the search results list. Studies show that you need to be on the first page of the results list, as 90% of internet users only look at the websites on the first page, the rest may as well be non-existent. To help you rank highly on search results list you need to know what people are searching for. This is known as keyword research. There are certain keywords that most patients will look for when they are in need of a dentist. The obvious ones are ‘best dental practice in (+ location)’. For Google to recognise that you are one of the best dental practices in the area your website needs to mention that you are the best dental practice in the area. This phrase needs to be strategically placed throughout your website, or those dental practices who are claiming that they are the best dental practice in the area will have your patients directed to them instead.
Content marketing
Other keywords that prospective patients could be looking for are different types of treatments such as teeth whitening, teeth straightening or replacing missing teeth. They may already know what they are looking for and search for the names of specific treatments such as Invisalign or dental implants instead. Other patients may search for the issues that they are experiencing such as toothache, yellow teeth, wonky teeth. By finding out what the most popular keywords are in your location, you can update the content of your website according to current trends. In some areas of the country patients may be more interested in keeping their teeth clean and free of disease, whilst in other parts of the country patients may be looking to improve the aesthetic appearance of their teeth using cosmetic dental treatments. Within the same area trends may change, therefore, keyword research needs to be carried out on a regular basis so that you are always able to offer your patients what they are looking for.
Speak to a specialist award-winning digital dental marketing team today and they will be able to help you make sure that your website is optimised for Google and other search engines, with interesting and informative content helping you to attract new patients and encouraging them to address their dental needs with you.
